Privacy Policy

Who we are

Veterinary Dental Arts ("we," "us," "our") operates the website at veterinarydentalarts.com and is the data controller for the personal data processed through this site. The practice is located at 4372 S. College Ave, Unit A, Fort Collins, CO 80525. Contact for privacy questions: Hello@VeterinaryDentalArts.com.

Scope of this policy

This policy covers the website at veterinarydentalarts.com only. Veterinary medical records and clinical information are maintained in our separate practice management system and are governed by Colorado veterinary practice law, the Colorado Veterinary Practice Act, and our internal records policies — not by this website privacy policy.

What we collect

Through the website (automatically)

When you visit our site, we collect basic usage data via Google Analytics 4. This includes:

• Pages visited and time on each page
• Device type, browser, and operating system
• Approximate location based on truncated IP address (typically city or region only)
• How you arrived at the site (search engine, direct, referral)

IP-address truncation is enabled in our Google Analytics configuration so we do not receive your full IP.

Advertising measurement tags

The site also loads two advertising tags: the Google Ads tag (Google LLC) and the Meta Pixel (Meta Platforms, Inc.). We use them to measure whether our advertising works — for example, whether someone who saw one of our ads later visited the site or sent the contact form — and they may also be used by Google and Meta to show our ads to people who have visited this site. These tags share visit data (pages viewed, actions such as a form submission, and an advertising identifier set in a cookie) with Google and Meta. Under the Colorado Privacy Act this may be considered "targeted advertising," and you have the right to opt out — see Your choices and opt-outs below. If your browser sends a Global Privacy Control signal, these two tags are not loaded at all.

When you contact us through the website

If you submit our contact form, we collect:

• Your name and email address (required)
• Your telephone number (optional — only if you choose to provide it)
• Your pet's name, pet type, and the type of visit you're interested in
• Any notes or questions you choose to share

Form submissions are processed by Web3Forms, our form-delivery service, and may be screened by automated spam-prevention tools (including a hidden honeypot field) before being delivered to our practice email. Spam-flagged submissions may be discarded without review.

What we do not collect through the website

• Credit card or bank information (payments are handled in person at the practice)
• Social Security numbers or other government identifiers
• Medical records of you or your pet (those are stored in our separate practice management system, not on this website)
• Sensitive data as defined by the Colorado Privacy Act (such as racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sex life or sexual orientation, citizenship or immigration status, genetic or biometric data, or personal data of a known child)

Why we collect it

• To respond to inquiries and book appointments for new and existing patients
• To understand site usage so we can make the site clearer and more useful
• To verify the site works correctly across the devices and browsers visitors actually use
• To comply with applicable law, including responding to lawful requests from regulators or courts

Who we share it with

We share data with the services that make the website work and the two advertising platforms whose measurement tags we use:

• Google (Google LLC) — Google Analytics 4 for traffic analysis, and the Google Ads tag for advertising measurement. Google's privacy practices.
• Meta (Meta Platforms, Inc.) — the Meta Pixel for advertising measurement on Facebook and Instagram. Meta's privacy policy.
• Cloudflare — our website hosting and content-delivery provider. Cloudflare's privacy practices.
• Web3Forms — processes contact and careers form submissions and relays them to our practice email. Web3Forms' privacy practices.
• Our practice email — contact form submissions are sent to Hello@VeterinaryDentalArts.com so staff can follow up.

These providers process personal data under their own privacy and security obligations and may store data on servers in the United States and other countries.

SMS and mobile information

If you provide a telephone number through our contact form and check the SMS consent box, you are consenting to be contacted by SMS text message at that number. Messages relate to your inquiry and your pet's care — replies to your message and appointment-related communication — and message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out of further messaging, or HELP for help. Providing a number is optional, and consent to receive text messages is not a condition of receiving care. See also our Terms of Use.

We do not sell your personal information, and we do not share it with data brokers. The Google Ads tag and Meta Pixel described above may qualify as "targeted advertising" under the Colorado Privacy Act; you can opt out at any time (see below). We do not engage in automated profiling that produces legal or similarly significant effects.

Your choices and opt-outs

• Global Privacy Control (honored automatically): if your browser or a browser extension sends the GPC signal, this site does not load the Google Ads tag or the Meta Pixel for your visit. No action needed beyond enabling GPC.
• Email us: send "Privacy Request — opt out of targeted advertising" to Hello@VeterinaryDentalArts.com and we will confirm your options.
• Platform controls: you can also limit ad personalization directly in Google's My Ad Center and Meta's Ad Preferences.

Cookies and tracking technologies

The website uses cookies in two ways:

• Analytics cookies set by Google Analytics 4 (e.g., _ga) — help us understand which pages are useful
• Advertising cookies set by the Google Ads tag (e.g., _gcl_au) and the Meta Pixel (e.g., _fbp) — support the advertising measurement described above; not set when your browser sends a Global Privacy Control signal
• Functional cookies — enable the contact form to work properly

You can disable cookies in your browser settings at any time. Disabling cookies may affect some features and will not prevent you from using the site.

Universal Opt-Out Mechanism (Global Privacy Control)

We honor the Colorado Universal Opt-Out Mechanism. When your browser sends a recognized opt-out signal such as Global Privacy Control (GPC), this site does not load the Google Ads tag or the Meta Pixel for your visit — the advertising measurement described above simply doesn't happen. Google Analytics (traffic measurement only) continues to run. Most privacy-focused browsers and extensions can send the GPC signal; see globalprivacycontrol.org for how to enable it.

How long we keep it

• Google Analytics data: retained for 14 months (the GA4 default), then automatically deleted
• Advertising cookies: the Google Ads cookie (_gcl_au) and Meta Pixel cookie (_fbp) each expire after about 90 days; the measurement data they feed is retained by Google and Meta under their own policies
• Contact form submissions: retained in our email and practice management system for as long as you remain a patient, and afterward for the period required by Colorado veterinary records-retention rules, then archived or deleted in line with that schedule
• Backups and operational logs: retained for a short period (typically up to 90 days) for security and recovery purposes, then overwritten

Your rights (Colorado Privacy Act)

If you are a Colorado resident, the Colorado Privacy Act gives you the following rights regarding personal data we hold about you:

• Right to access — request confirmation that we process your personal data, and a copy of it
• Right to correct — request that we fix inaccurate personal data
• Right to delete — request that we delete your personal data, subject to legal retention requirements (veterinary medical records, for example, have minimum retention periods)
• Right to data portability — request your personal data in a portable, machine-readable format, where technically feasible
• Right to opt out — opt out of any sale of personal data, targeted advertising, or profiling that produces legal or similarly significant effects. We do not sell personal data or profile; for the advertising tags that may qualify as targeted advertising, use the opt-out options under Your choices and opt-outs above (including the automatically honored Global Privacy Control signal).

How to make a request

Email us at Hello@VeterinaryDentalArts.com with the subject line "Privacy Request." Please describe what you are asking for and include enough information for us to locate your records (for example, the name and email address used on your contact form submission, and your pet's name). We may need to verify your identity before fulfilling the request to protect your information from unauthorized disclosure.

Authorized agents

You may designate another person or business to make a request on your behalf. We may ask the agent to provide written, signed permission from you to act as your agent, and we may contact you directly to verify the authorization.

Response time

We will respond within 45 days of receiving a verified request, as required by Colorado law. If we need more time (up to an additional 45 days), we will let you know within the initial response window and explain why.

Right to appeal

If we decline a request, we will explain why in writing. You have the right to appeal that decision by replying to our response email with the subject line "Privacy Appeal" within a reasonable time. We will review the appeal and respond within 45 days. If the appeal is denied, you may contact the Colorado Attorney General to submit a complaint at coag.gov.

Children's privacy

This site is intended for pet owners aged 18 and over. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided information through our site, please contact us so we can remove it. We do not process the personal data of known minors for targeted advertising, sale, or profiling.

Security

The website is served over HTTPS with a valid TLS certificate. Contact form submissions are transmitted encrypted. We use industry-standard practices to protect the information we receive. No method of transmission over the internet is fully secure, so we cannot guarantee absolute security and ask that you not send sensitive information (such as financial account numbers or government identifiers) through the website.

External links

This site may link to third-party websites (for example, Google's privacy policy or our service providers' policies). We are not responsible for the content or privacy practices of those sites. Please review their policies before providing personal information.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect the most recent change. Material changes will be announced on the homepage for at least 30 days before they take effect.